SMARTRISK knows that negative approaches to injury prevention turn off young people. SMARTRISK instead offers five simple positive choices that youth can integrate into their lives to help manage the risk of injury:

Buckle Up
Buckling up your seatbelt may save your life but buckles designed to protect you are everywhere, not just in cars. Buckle your life-jacket, helmet and climbing harness too.

Listen to the audio of our public service announcement on this message, “Opposites”

Look First
Looking first means stopping, thinking and checking out a situation before acting. Plan your route, check for obstacles and act only when you know what you’re getting into.

Listen to the audio of our public service announcement on this message, “Meteor”

Wear the Gear
Wearing the gear helps protect your body while you enjoy an activity. People who take their sport or job seriously know to wear protective equipment whether that gear is a helmet, kneepads, life-jacket or goggles.

Listen to the audio of our public service announcement on this message, “Parachutes”

Get Trained
Getting trained includes job training, driver training, and training for a new sport. All of these can help you see where the risks lie and help you manage those risks. Learn from the experts!

Listen to the audio of our public service announcement on this message, “Impossible Sports”

Drive Sober
Driving sober means focusing on what you are doing free from the influence of alcohol or drugs. Driving sober also means being 100% there when driving a car, snowmobile, ATV, etc., free of such distractions as cellphones, loud music and lack of sleep.

Listen to the audio of our public service announcement on this message, “Distracted”

SMARTRISK’s Stupid Line Concept

The Stupid Line is the line of choice or continuum that separates a smart risk from a stupid risk. We each have a stupid line. Where we draw it is different for each person and changes depending on current conditions, experience and the environment.

Sometimes you can cross your stupid line and someone else gets hurt. Like the drunk driver who hits and kills someone. Or the person who pressures people into doing things that put them at increased risk. Where do you draw your stupid line?

Listen to the audio of our public service announcement on The Stupid Line, “Skiing”

The five SMARTRISK messages can help you determine where to draw yours.